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sweetfrog boxes.jpg

SweetFrog Confections

Overview: Create a logo and box design for an imaginary company.

Challenges: Using minimal amounts of color to create a palette for the imaginary company. Finding a way to incorporate the company's visuals into a box design.

Solution: The company sells candies and confections, a cute, pastel theme felt appropriate. Using light colors is easy to a viewer's eyes. Handlettering the words gives a unique look to the logo. The box has a simple stripe design and flat colors for a more modern look.

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